About Brontoscale

Built by operators for founders who need commercial outcomes and want to move fast.

Brontoscale is a collective of fractional operators, past founders and seasoned professionals who work alongside growth-stage technology companies to achieve commercial results and grow.

Our promise to you: no slide decks and presentations for vanity purposes, no pilots that go nowhere, no innovation theatre.

The thesis

Expansion fails in the gap between strategy and execution — and most of the industry is paid to live there.

Annually, fewer than 5% of startups scale internationally, and over 90% of those efforts fail. The gap is rarely a missing strategy deck — it's the missing operator in the room when the first partnership negotiation goes sideways, when the pricing model doesn't translate, or when the local enterprise buyer needs a face they trust. That's the seat Brontoscale fills.

We prioritise tangible commercial outcomes above everything else. Our key strengths lie in B2B sales, therefore our work ensures that we balance the needs of corporate buyers and startups / scaleups with commercial impact that is repeatable and sustainable in the long run. We back that work up by linking it with upside-based revenue models so we only do well when the founders we work with do well too.

Operating principles

How we choose to work

These aren't mere lip service, they form the filters which decide whether we accept an engagement and how we run it.

01

Mutual due diligence, trust first

We vet founders and founders vet us. An engagement is a commitment of scarce time on both sides, and trust instead of a contract, is what makes the hard conversations possible. We have a strict no a**hole rule, life is too short to not enjoy your work.

02

Tangible outcomes over innovation theatre

We measure our results based on signed contracts, signed partnership agreements, revenue that compounds and pilots or proofs-of-concept with a sightline to commercial outcomes. We do not believe in running pilots for the sake of running pilots, or decks that impressed over a 60-minute meeting only to end up in someone's inbox collecting dust.

03

Suitability surpasses on-paper metrics

The right match beats the best-looking or most direct one. We combine the problem to be solved, the startup, and the corporate buyers based on genuine fit as well as technology readiness instead of bending over backwards to fill up a vanity scorecard.

04

Dual empathy

We hold genuine empathy for both the corporate buying and the founder selling. Deals die when only one side is understood — we structure win-win because we represent both.

05

Selective by design

We run a small number of engagements at a time. Saying no to most of them is what keeps the ones we take from being diluted.

06

Hand off, don't hoard

The engagement ends once your team owns the playbook and is able to generate sales consistently. If you feel that you have to work with us forever, it means that we have failed.

The engagement model

Fractional, embedded, time-boxed — and aligned on upside.

Senior leadership profiles operating fractionally with you, as part of your team. We mutually scope a commercial outcome, with a defined exit plan and incentives tied to yours.

SHAPE

Roles we cover

Fractional CRO, CCO, COO or country GM — we understand that different companies have different needs, and it really depends on whichever seat or the specific expansion market actually requires. These may also look like a Market Launcher, Market Entry Lead or a Head of Partnerships. We are not precious about titles, we care most about getting the work done.

RHYTHM

How we embed

We look at how much time is required weekly, and co-create ways of working with you. We will be there on calls, originating deals and we will define the operating cadence with you, based on what's needed.

INCENTIVES

Aligned on upside

A flexible mix of fees and upside-linked terms, so our incentives sit with your outcomes — not our billable hours. We only do well when you do.

Who's behind it

A collective, led by an experienced operator.

Brontoscale is a collective of fractional founders and seasoned operators with deep corporate–startup experience — over 20 full-time and fractional professionals, more than 80% based in Singapore, plugged into a global network of 15+ partner organisations across the world's top startup hubs.

The collective is led by Brian Lim. Over the past decade Brian has evaluated more than 9,000 startups, interviewed 200+ CEOs, and supported 220+ startups and scale-ups from 18 countries through their growth and expansion journeys — including more than 10 companies that exited via acquisitions and IPOs. His team's work has generated over $2m in commercial outcomes for startups in a single year and over $135M in value created post-pilot, at an >80% pilot success rate and a 4.7/5 founder satisfaction score.

We're industry-agnostic on purpose. Cross-industry matches take real ingenuity, and the best fits rarely come from the obvious sector — we've gathered 2,900+ problem statements from 600+ corporates across ~20 industries and 45+ thematic areas, and the patterns cross boundaries. We combine fresh perspectives with proven methodology to back founders expanding into and out of Singapore, Japan, South Korea, Malaysia and the wider region.

220+Startups supported
18Origin countries
>80%Pilot success rate
4.7/5Founder satisfaction
10+Exits via acquisition
Connect on LinkedIn See the deployments
Innovation without borders

If our principles match how you want to work, let's talk.

Tell us the market, the stage, and the outcome. We'll be straight with you about whether we're the right fit.